Advertise In Print

Diabetes Self-Management magazine contains “how-to” information, focusing on the day-to-day and long-term aspects of diabetes in a positive and upbeat style. We give our subscribers up-to-date news, facts, and advice to help them maintain their wellness and make informed decisions regarding their health. Diabetes Self-Management is also a teaching tool used by physicians and diabetes educators to give their patients continuing education on diabetes care.

Published continuously since 1983, the magazine has a current active circulation of 450,000.

MRI’s Spring 2011 National Report states that each issue has a readership of 5,230,000 adults.

To advertise in Diabetes Self-Management magazine, please contact:

Kathy Jones-Rizzi
Associate Publisher/Advertising
advertising@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200

Download our 2012 Rate Card.

Advertise Online

We offer two great ways to reach people with diabetes online:

Our Web site, DiabetesSelfManagement.com, offers up-to-date, practical “how-to” information on nutrition, exercise, new drugs, medical advances, self-help and many other topics people need to know about to stay healthy. In addition to our extensive collection of award-winning articles and delicious recipes, the Web site includes The Diabetes Self-Management Blog — a roundup of tips, knowledge, and insights about diabetes self-care written by health-care professionals and people with diabetes.

Demographic profile of our Web site. Overall, 9 in 10 visitors to DiabetesSelfManagement.com have diabetes. Our visitors are predominantly female, married, and well educated. They have an average age of 62.8, and an average income of $67,899. (Source: Survey conducted by Phoenix Marketing International, in August 2011.)

Our e-mail Newsletter, Diabetes Self-Management E-News, reaches the most motivated members of our audience. Each week, the newsletter includes information about diabetes stories that are making headlines, new additions to our Web site, and our ever-popular featured recipe. The newsletter reaches 140,000+ people with diabetes each week.

We offer the following digital advertising opportunities:

Run-of-Site Advertising on DiabetesSelfManagement.com
Box ad (300×250), skyscraper ad (160×600), or leaderboard ad (728×90) in 50,000-impression units throughout the content and navigation pages on DiabetesSelfManagement.com.

Exclusive E-Newsletter Sponsorship
Sponsor an issue of our weekly e-mail newsletter, Diabetes Self-Management E-News. Three of your ads will be included: A Skyscraper (160×600), a Leaderboard (728×90) and a Text Ad, with link. These ads will be the only product message to reach our audience of over 140,000 E-News subscribers.

Dedicated Custom Newsletter
Sponsor an exclusive custom newsletter reaching over 140,000 E-News subscribers. This special edition newsletter contains targeted Diabetes Self-Management editorial focusing on the area of diabetes pertinent to your product message.

Advertiser Direct Promotion Email
Send a marketing e-mail devoted entirely to your product message, subject to publisher’s approval. This unique opportunity allows you to speak to over 140,000 consumers on the Diabetes Self-Management E-News mailing list with an e-mail containing promotional information you provide. Seventy-two hours later, a second deploy is sent to those who opened the e-mail, dramatically increasing your response rate. This follow-up email is sent at no additional cost to you.

Diabetes Recipes Postcards
Diet is key to controlling diabetes, and new recipes are highly anticipated by our subscribers. Each e-mail postcard will feature a “week of new recipes” just added to the Diabetes Self-Management Web site. Sponsor a series of four weekly e-mail postcards. Your leaderboard (728×90) will be the exclusive advertising message to over 140,000 E-News subscribers (a total of over 560,000 e-mails).

If you are interested in participating in our Diabetes Self-Management digital advertising opportunities, please contact:

Jason Pomerantz
VP, Planning and Digital Media
digital-ads@rapaportpublishing.com

You may also write or call our offices:

Diabetes Self-Management
150 West 22nd Street
Suite 800
New York, NY 10011
(212) 989-0200

Download our Digital Media Kit.